About us



Founder Alannah Hyde created Hyde and Seek in 2015 after she noticed a gap in the baby play space. She created hand made play gyms and accessories to keep babies entertained, engaged and educated. She took a break from Hyde and Seek in 2016 to focus on her transition to motherhood with her two bubs Hugo and Hazel. She relaunched Hyde and Seek in 2019 with a fresh perspective with a new range of silicone feeding bowls and plates that have now become a staple in thousands of parents homes.

Hyde and Seek brings form, function and style to the baby feeding space. We supply a range of bowls, plates, bibs, utensils, cups and more to simplify feeding at home and on the go. All our products use 100% food-grade silicone that is dishwasher safe, lightweight, durable and fully recyclable.

Our range is constantly expanding, and over the years we’ve launched a range of toys and accessories in our signature food-grade silicone. View our range here.